[project]

iRobot Merchanding

With iRobot’s category position slipping, we set out to better communicate their updated product line. The goal was to deliver a premium, approachable experience—educational but not overwhelming, tech-forward yet human-centered—while streamlining choices, encouraging trade-up, and guiding confident decisions.

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[Overview]

Client

iRobot

Service

Branding

Retail

Year

2024

Role

Design Director

[PROCESS]

Stakeholder interviews revealed shoppers felt overwhelmed at shelf. We responded with a simplified visual system that highlighted key product features, integrated digital tools, and allowed for future updates. A “tech-forward, yet human” design reclaimed the iRobot green and introduced warm materials to elevate the brand.

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