iRobot Packaging

Roomba Mini is iRobot’s newest product line, designed for consumers who want the power of a full-sized Roomba in a smaller footprint- without sacrificing performance, personality, or charm.

Our goal was to create packaging that reflects the Mini’s fun, approachable character while clearly communicating its cleaning power and key features. Color became a primary storytelling tool, helping position the product as small but mighty. A human hand is used as a visual comparison to immediately convey scale, making the value proposition clear at a glance

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