Braille & Butter

Carrot and broccoli packaging set against an orange background

project overview

Over 32 million Americans are visually impaired or blind- yet most everyday products fail to consider their needs. Braille & Butter is an inclusive meal kit program designed to make cooking simple, enjoyable, and empowering for people with visual impairments. The visual identity focuses on making cooking feel easier and more enjoyable through a vibrant, high-contrast palette that improves legibility and clarity. Backed by research, every design detail is crafted to reduce confusion and support a calm, confident cooking experience.

project type

Brand Identity & Packaging

year

2025

my role

Designer

client

Conceptual