Nespresso

Nespresso’s rebrand focused on evolving the brand to feel more indulgent, energetic, and in tune with Gen Z- ultimately driving stronger appeal and sales with this audience. As part of this effort, we were tasked with designing product displays and packaging for the new Vertuo Up coffee machine. We drew from the square geometry of the Nespresso monogram and paired it with bold, expressive typography to create visuals with real stopping power, while still clearly communicating key product information to shoppers.